Business Profiles
WOW Wool on Wheels
WOW started trading nearly three years ago, with Danielle trading at markets and homes. She very quickly realised her trailer of supplies was not big enough, and moved to rooms in an industrial area in Armidale, NSW. In Easter 2008 WOW relocated again to its current premises in Armidale’s East End Mall.
Armidale is a major New England wool growing area, and Danielle is passionate about stocking as many Australian products as she can. To ensure her clientelle have the best products available, she is very particular with her ranging, and favours products that are not available in the
