Reimagining Indonesia
Benji Salim of The Q Coffee Trading is passionate about advocating Indonesia, not just because he was born and bred on the island of Sulawesi, or the fact that he connects with its culture and people, but because of its quality coffee that, until recently, has remained off the radar.
“There’s a stigma surrounding certain origin countries and the quality of coffee they produce,” Benji says. “For a long time, the reputation of Indonesian specialty coffee has been below par, but it’s time to look at this producing country with fresh eyes, see the state of its green beans, and keep an open mind to what it’s capable of.”
Benji is determined to be an advocate. He graduated university with a Bachelor of science in information technology, and a Masters of Business Administration in
