Killer instincts
Most bands have touring down to a fine art: travel from one city to the next. Live out of a suitcase. Unpack instruments and sets. Perform. Pack it away. Move to the next gig.
Coffee Galleria isn’t a band, and it hasn’t produced any record albums to our knowledge. But like most popular artists, it has developed a loyal following with coffee fans over the past five years.
Founder Nick Mastro says the brand’s connection to the public is in many ways thanks to its “unconventional exposure” at events around the country. Rather than establishing flagship cafés like so many roasters do, Nick opted to reach the masses through roadshow tours using its portable pop-up café, made out of a shipping container.
“We wanted to steer away from what everyone else was doing, which tends to heavily
