Urban legend
When Italian machine manufacturer Wega looked to make an imprint on the specialty market, it looked no further than Australia for its influence.
Wega conducted a survey with Australian baristas, asking them exactly what they wanted from an espresso machine, with the responses infusing the creation of Wega’s new Urban model.
“Wega has developed a very strong presence in the Australian market, coupled with the fact that the Australian barista movement is particularly advanced and of a very high and professional level,” says Andrea Colombo, Wega Business Development Manager.
“We chose to base a survey on a market where the requests and needs were at the highest level. We did more than ask questions. We listened to what the
