Don’t fear the unknown
Recently, Zest Director Rod Greenfield showed a non-coffee industry business colleague through our roastery. He was mesmerised by the rumbling of the roaster, the toasty aromas in the air, and watched wide-eyed as a batch of browned beans tumbled from the roaster into the whirring cooling tray.
They stepped into the production lab where he noticed a line-up of about 15 cupping bowls from a recent production cupping. Rod offered the
