Outside the box
Aug 12, 2018
3 minutes
Square One Coffee Roaster’s Head Roaster Elika Rowell visits customers once a week – not just to ensure they’re upholding best coffee practices, but to create a common connection with baristas.
“We want to remove the idea that roasters sit on a pedestal, and only roast behind the scenes. We want to get out in front of our customers and be available to share our knowledge in a way that’s more direct and
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