Lui Lui, Oh No, Fat Boy 3

Coinciding with the late 60s race between World superpowers to put a man on the moon, advertising for the various models in the Innocenti range utilised the space race within their campaigns. The then-futuristic appearance of all Luna line models lent itself to what was back then, a very topical subject.

Lambretta Concessionaires in the UK, looking back, made many astute decisions regarding Innocenti models they imported and marketed. Sadly, one of the very few exceptions concerns the Luna line. Despite the then-incoming 50cc moped laws, the powers that be chose to only officially import the two 75cc Luna line Lambrettas, the Vega and the Cometa. It was an eye-off-the-ball moment that contributed to opening the door for cheap Japanese-made bikes to flood the UK. Basically it was the first nail in the coffin for Italian Lambrettas in the UK, compounded by BMC acquiring Innocenti and stopping all scooter manufacture in Milan a few years later. The smallest capacity scootersexample, with tubular handlebars and a one setting headlight beam. Sharing many similarities with the preceding J-range Lambrettas, especially in the engines, Luna line Lambrettas remain very much Marmite machines even among Lambretta enthusiasts.