THE BUGATTI DNA

You could almost sum up the Bugatti philosophy in the motto of its founder: “Nothing is too beautiful and nothing is too expensive.” In the 108 years since Ettore Bugatti established his eponymous automobile manufacture, the maker of the world’s most beguiling hypercars has lost none of its association with power, luxury and excess.

The first of a new Bugatti generation, the Chiron, is now rolling out. Carbon fibre, anodised aluminium, handstitched leather, titanium and even one-carat diamond membranes in the speakers strike a balance between beauty and precious-but-functional materials of which Ettore would surely