Audio Technology

MIX MASTERS BIEBER'S DESPACITO

I’ve got a new line to add to the biggest hit of the Summer: Despacito es un gran éxito. Whether you’re singing it in Spanish or English, Despacito is a huge hit. It was already a massive Spanish language success when two Puerto Ricans, singer Luis Fonsi and rapper Daddy Yankee (who both co-wrote the song with Panamanian singer/songwriter Erika Ender), released it in January. Then when the part-English language version received the Midas touch from Justin Bieber, it turned into a record breaker.

It’s been at number one in over 40 countries, and at the time of writing still holds its place there weeks and months later. In Australia it spent 14 weeks at number one on the ARIA singles chart, and 15 was declared the most-streamed song in history, and just recently broke a record for the most weeks at number one on the Billboard streaming chart, sticking there for 15 weeks. It’s been so extraordinarily successful that it has reportedly increased tourism to Puerto Rico this year by a staggering 45%!

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