Letter from the Founder
When I’m asked why it is that the Swiss are so damnably good at making watches but so hopeless at communicating about them, I explain that it has to do with the fundamental difference between the Catholic and Protestant religions. O.K., close your eyes and imagine a Catholic church — take St. Peter’s or Notre-Dame or even Basilica di San Marco in Venice. Walk inside, what do you see? Some of the most magnificent art ever created: Michelangelo, Da Vinci and Titian. Listen to the music and hear some of the greatest compositions ever rendered by man. The incense, the choir, the pageantry and ceremony — it is breathtaking in its adulation of the incredible relationship between man and God. Now go inside
