POPULARITY: UPS & DOWNS OF A TECH GIANT
THE CUPERTINO FIRM IS STILL A MAJOR FORCE
As unthinkable as it may have been at one point, 2018 has seen chatter among observers both inside and outside the tech industry on the subject of whether Apple remains as exciting or as innovating a force as it once was. Is there, then, genuine room for concern, or could the Californian giant’s finest days still be ahead of it?
Apple has, of course, released all manner of dynamic and often genre-defining products over the past decade or so, including the iPhone, iPad and MacBook Pro. But are the noises that have long been made in the era of current CEO Tim Cook about Apple’s supposedly waning pioneering verve become too loud to ignore?
