USEREXPE RIENCE

Lexus wants us to read “Urban eXplorer” into its new UX nomenclature, but the target audience of mostly younger, web-savvy folks sees User eXperience when they read those letters. UX in that context refers broadly to a customer’s overall interaction with a product or company, with the point of contact—or user interface (UI)—being an especially crucial element.

Unfortunately, one of the main elements of the Lexus UX’s UI, the infotainment touchpad, has a lousy user experience. Naming the vehicle thus is a little like if VW had called its last Jetta TDI the Black Cloud Edition. It’s a shame because otherwise this new entry-level crossover has a lot going for it.

Size-wise it’s interestingly positioned a half-step smaller