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  • The Atlantic

    This Meme Tricks People Into Registering to Vote

    Kanye and Kim have not broken up.
    by Taylor Lorenz Oct 18, 2018 3 minutes
    Source: Evan Agostini / AP

    On Thursday afternoon, Elle magazine announced on Twitter that Kim Kardashian and Kanye West were breaking up.

    When shocked readers clicked the link to find out more about what would be major breaking news in the entertainment industry, they were directed to a web page telling them to register to vote.

    While many lauded the ploy as “ ,” others found it condescending. “This is trash nonsense. Who do you think you are reaching with this? Guess what? One can be civic minded and interested in celebrity gossip. Do better,” the feminist writer Roxane.

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