The Teens Who Rack Up Thousands of Followers by Posting the Same Photo Every Day
A new meme format on Instagram is giving kids a low-pressure way to express themselves, make friends—and go viral.
Every day for more than a year, Joey, a 15-year-old high-school student, has logged on to Instagram and posted the exact same photo of Otis, a cartoon cow from the children’s TV show Back at the Barnyard, to an account that now has almost 30,000 followers.
“For the first couple weeks, the account was only followed by my friends mostly, and a few other people I didn’t know,” said Joey, who, like all the teenagers quoted in this story, asked to be referred to by his first name only. “Over time, it just started to grow crazy amounts of followers, so I started to get committed and continue to run it.”
