With Bells On
The Musical.ly app, now TikTok, has hit the right notes but to monetise the user base, it must have more targeting options for companies and brands.
in 2015, Indian Bollywood stars often made news for posting small video clips on social media platforms. In these clips, stars lip synced and acted out famous dialogues or songs, made on the app Dubsmash. In 2017, a similar app called Musical.ly, started trending in India and within
