Tiffany’s Sparkly Surge Reflects a Divided Moment in America
The jewelry company credits a hip-hop–inflected ad campaign for its success. It should credit the wealth gap as well.
In a posted online in May, the actress and model Elle Fanning slouches up to a Tiffany store in an oversized hoodie, holding a take-out coffee cup, to admire the window display. It’s a deliberate play on , with “Moon River” playing in the background. But as Fanning stands there, in black-and-white, looking both admiring and a bit glum—It’s all beautiful, but can she afford it?—the image turns to color, and a hip-hop beat, from A$AP Ferg, comes in. Soon, Fanning is prancing,
