Fast Company

Crazy for You

The cocreator, writer, and star of the CW musical comedy Crazy Ex-Girlfriend talks about juggling multiple roles, pay equality in Hollywood, and lifting the stigma around mental health.
Bloom took her show and her castmates on a cross-country musical tour earlier this year, offering superfans live performances.

RACHEL BLOOM

CRAZY EX-GIRLFRIEND

Eight years after she became a YouTube sensation with the music video “Fuck Me, Ray Bradbury,” a satire about lusting after the nonagenarian sci-fi writer, Rachel Bloom, 31, has been pulling audiences deeper into her musical fantasies through her Emmy-winning show, Crazy Ex-Girlfriend, which begins its fourth and final season this month. With Aline Brosh McKenna (The Devil Wears Prada) as producer and cocreator, Bloom writes, scores, and stars in the genre-bending show, which blends drama, romantic comedy, and earworm original songs.

Crazy Ex-Girlfriend is unlike anything else on TV right now. You play the lead, Rebecca, who is smart and accomplished, suffers from severe mental illness, and expresses herself in musical numbers. When you and Brosh McKenna first started working together, did you have a sense of what you aimed to achieve with

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