What Do They Want from Us? On the Return of Big Bookstore Chains

Bookstores have become cultural Rorschach tests. After the past decade or so, you’ve either been traumatized by watching your favorite store go dark, or you’re fine with the coffee and craft cocktails now served alongside exquisitely curated books.

This fall begins a new era, or maybe a retro one, marked by the reemergence of national bookstore chains and two prototype stores opening next month. In New York, Shakespeare & Co. is growing to three locations, laying the groundwork for its national expansion, while Indigo, Canada’s largest bookstore chain, is opening its first U.S. store in New Jersey, staking its claim before growing west. Both believe there’s