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    HOW APPLE TV IMPROVES SPORTS VIEWING

    by Benjamin Kerry & Gavin Lenaghan Jun 21, 2018 4 minutes

    The 2018 FIFA World Cup is now well underway, and we can expect a lot of twists and turns in the sports action between now and July 15, when the final match will take place. Nonetheless, you might not be twisting and turning many wires, given the increasingly seamless and innovative ways in which we can watch sports on our Apple devices and the particular appeal of cord-cutting. The Apple TV is becoming especially central to this transformation.

    INCREASINGLY APPLE-TISING LIVE SPORTS CONTENT

    Even back in the days when Steve Jobs’ intended belittling of the Apple TV as a “hobby” was fresh in many Apple fans’ memories, this set-top box remained a veritable go-to device for sports consumption. Before Apple ushered in.

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