Can Netflix’s <em>Set It Up </em>Help Revive the Romantic Comedy?
The company has released its first genuine hit in the genre, continuing to expand into territory that most Hollywood studios have abandoned lately.
At the start of 2018, Netflix’s original-film department seemed to swerve in terms of tone. No longer was the company focusing on the sorts of award-friendly prestige projects that had defined its entrance into the market (titles like and ). Instead to mid-budget sci-fi and horror movies like , , and (which Netflix ). Suddenly, browsing Netflix movies felt like taking a trip back to a 1990s Blockbuster, stuffed with easy-to-watch popcorn fare. So, released this month, Netflix has already found its first hit.
