India Today

The summer shopping guide

From sustainable fashion in soft cottons and pretty trinkets to home decor and pottery inspired by nature, here's a list of cool must-buys this season.

Fuss-free fashion

Pilgrim

Summer fashion is all about breathable cotton and Pilgrim has been making cotton fashionable in the city since 2012. Started by Priyanka Haridas, 35, who quit her IT job to try her hand at design, Pilgrim is popular for its dresses, pants, jackets and skirts that are traditionally tailored in soft cotton, khadi and linen. "When you buy at Pilgrim, you are making a conscious decision of purchasing an authentic and unique product that is well-tailored and is fun to wear too," says Haridas talking about the brand's USP.

At No 44,

You’re reading a preview, subscribe to read more.

More from India Today

India Today2 min read
The Right Balance
WITH THE POST-COVID RECOVERY IN FULL SWING, MAINTAINING THE country’s fiscal balance is a must. Union finance minister Nirmala Sitharaman was justly applauded for not hitting the panic button or taking drastic fiscal management measures during the pa
India Today2 min read
A Sluggish Pace
PRIVATE INVESTMENT, ALONG WITH CONSUMPTION, government spending and exports, is a key component of growth. After the NDA came to power in 2014, private investment increased initially, but soon began to slow down. Total value of completed investment p
India Today2 min read
Struggling for Survival
THE MSME (MICRO, SMALL & MEDIUM ENTERPRISES) SECTOR was among the worst hit in the Covid-19 pandemic. Numerous units shut shop due to a lack of consumer demand and liquidity. To help businesses stay afloat, the government implemented various schemes,

Related