Thirsty for More

While growing up, Ankur Jain never thought he would one day lead a start up in a sector considered to be the toughest for new entrants in India liquor. Beset with archaic state regulations and an overwhelming lack of transparency, the alcoholic beverage industry in India is not for the faint hearted. Born in a middle class family of professionals in South Delhi his father is an architect, mother an interior designer Jain was an above average student deeply passionate about technology. He followed the usual script till college and graduated with a computer engineering degree from the Illinois Institute of Technology in 2002.

Following a blink and you miss stint at Motorola, the entrepreneurial bug first struck him when he started a healthcare information start up.

"I always wanted to start something