APPLE MUSIC LAYING THE GROUND FOR FUTURE HIT TV

If you’ve long been enjoying listening to the streaming service Apple Music, you are in very good company. Last month, Apple revealed to Billboard that it has amassed “well over30 million paying subscribers”. That’s a noticeable increase from the 27 million figure that Apple reported at WWDC in June - and, unlike arch-rival Spotify, Apple Music is on solid financial ground. However, there has been growing evidence of Apple’s belief that there remains much room for improvement.

Apple Music head Jimmy Iovine told : “I don’t believe that what exists right now is enough.” He added: “Just because we’re adding millions of subscribers and the old catalog numbers are going up, that’s not the trick. That’s just