HARDGOODS CATALOG
4FRNT SALT LAKE CITY, UT
801-975-9500 4FRNT.COM
@4FRNT #SHAPINGSKIING
In 2002, 4FRNT was born in a Squaw Valley parking lot with a vision that the future of skiing is rooted in the freeskiing movement, and companies should be crafting skis that support the ever-evolving needs of the sport’s most progressive skiers. 15 years later, to say it’s been one hell of a ride, would not only be an understatement, it would suggest we are finished, when in fact we’re just getting started. The original vision guides the brand with unwavering commitment and passion.
MATT STERBENZ
FOUNDER
DESCRIPTION: Sterbenz is the founding heart and soul of the company; professional skier, coach, innovator, ski builder and visionary. He started the company in 2002 because he was not finding the product he needed to pursue freeskiing, in the race-rooted ski industry of the time. 15 years later he’s still at the helm of this rare rider-owned company obsessed with first tracks, refining shapes, and being a leading advocate for skiing’s ongoing progression.
THE WHITE ROOM
RESEARCH & DEVELOPMENT FACILITY
DESCRIPTION: Constantly asking themselves, “What’s next?” the answer comes from their R&D facility named, The White Room. Here, forward thinking athletes like Thayne Rich experiment with new ski shapes, prototyping a ski in the morning, testing in Utah backcountry, and modifying further that afternoon. Every shape goes through this process, literally shaping skiing on a daily basis to deliver the unique feel and performance only found in a 4FRNT ski. PC: Elliot Bernhagen, Ski Builder: Thane Rich
ERIC HJORLEIFSON
ATHLETE, SKI DESIGNER
DESCRIPTION: Ski industry icon, Hoji is not just a team rider, he is an essential part of their design process. He understands the technology and engineering of ski design more than most other athletes. He is credited with not only pioneering freeride touring, but also pushing the limits of backcountry ski, binding and boot design to creating products for a discipline of skiing most didn’t even know they needed! PC: Sam Watson
MASSIF
MSRP: $775.00 LENGTHS: 182, 189 DIMENSIONS: 133-118-128 @ 182cm RADIUS: 27m @ 189cm
TOURING POWDER
PRODUCT FEATURES: Semi-Cap Construction • ABS Sidewall • Camber with Rocker • Poplar and Paulownia Core
DESCRIPTION: Wide, smooth, playful, nimble, damp. The New Uptrack Series Massif, is shaped for the deepest of days and the biggest lines. Gently tapered tip and tails will keep you floaty and in control in powder while the camber running surface provides a reliable edge when you need to shut’er down.
DEVASTATOR
MSRP: $650.00 LENGTHS: 164, 174, 184, 194 DIMENSIONS: 136-108-131 @ 184cm RADIUS: 25m
ALL-MOUNTAIN
PRODUCT FEATURES: Semi-Cap Construction ABS Sidewall • RelectTech Reverse Camber Rocker • Poplar and Ash Core
DESCRIPTION: Carve, smear, float, pop, charge. The Devastator’s 25M ReflectTech™ shape provides pivoting control in tight trees, a floaty effortless feel in powder and race-like edge-hold on firm snow. The Devastator is one of a kind, and a true West Coast All Mountain shape that dominates varied terrain.
HOJI
MSRP: $750.00 LENGTHS: 171, 179, 187, 195 DIMENSIONS: 130x112x121 @ 187cm RADIUS: 30m
BIG-MOUNTAIN TOURING
PRODUCT FEATURES: Semi-Cap Construction • ABS Sidewall • RelectTech Reverse Camber Rocker • Poplar and Paulownia Core
DESCRIPTION: Quick, forgiving, stable, damp, fast. The HOJI continues to dominate no matter the terrain or conditions. Owning the mountain from the top down, its 30M ReflectTechTM reverse camber perfectly matches the sidecut shape, making it buoyant, stable at speed and quick to turn in varied snow and featured terrain.
On-piste. In powder. At the X Games. In the World Cup. Wherever people ski, the best equipment comes from Atomic. Because Atomic develops custom-made skiing equipment for every skier. Making skiing even more exciting, even more straightforward, even more successful.
ATOMIC OGDEN, UT
800-258-5020 WWW.ATOMIC.COM @ATOMICSKI ATOMIC SKIING #WEARESKIING
HAWX ULTRA 130
MSRP: $850.00 BOOT FLEX: 130 BOOT LAST: 98 BOOT OR BINDING WEIGHT: 1680g
BIG MOUNTAIN ALL-MOUNTAIN POWDER
PRODUCT FEATURES: True Flex • Progressive Shell • Energy Backbone • Memory Fit • Power Shift • Grilamid Cuff / PU Shell • Memory Fit 3D Platinum Liner with 3M ThinsulateTM
DESCRIPTION: The Atomic Hawx Ultra 130 is the lightest alpine ski boot we’ve ever made. Bringing legendary Hawx feel to skiers with narrower feet, with Memory Fit for a perfect personal fit in minutes. Our radical Progressive Shell adds reinforcement in key zones but reduces wall thickness overall to cut weight by 25% for the best combination of snowfeel and power ever felt in an all-mountain boot.
VANTAGE 100 CTI
MSRP: $850.00 SIZES: 172, 180, 188cm DIMENSIONS: 138-100-125 @ 180 RADIUS: 18m @ 180cm
ALL-MOUNTAIN
PRODUCT FEATURES: Carbon Tank Mesh • Titanium Backbone 2.0 • Firewall • Power Woodcore 2.0 • Structured Top Sheet
DESCRIPTION: Your deepest day. Your first cliff huck. And now, the Vantage 100 CTI. Things that every skier will remember because the combination of Carbon Tank Mesh and Titanuim Backbone create a ski whose performance will burn itself into your memory. Yeah, it’s that good.
HAWX ULTRA XTD 130
MSRP: $950.00 BOOT FLEX: 130 BOOT LAST: 98 BOOT OR BINDING WEIGHT: 1420g
BIG MOUNTAIN ALL-MOUNTAIN POWDER TOURING
PRODUCT FEATURES: 98mm narrow fit • Memory Fit • Free/Lock 2.0 • Frictionless Pivot • Memory Fit 3D Platinum Light Liner • Skywalk WTR Sole • Dynafit Certified Tech Inserts
DESCRIPTION: Your next charging backcountry mission. your next ripping day in bounds. Your next boot - the Hawx Ultra XTD. Built with the DNA of Legendary Hawx feel and the backcountry capabilities of Backland creating a hard charging backcountry free ride boot. All Mountains - One Boot with Ultra XTD
HAWX ULTRA XTD 110 W
MSRP: $850.00 BOOT FLEX: 110 BOOT LAST: 98 BOOT OR BINDING WEIGHT: 1320g
TOURING WOMEN’S
PRODUCT FEATURES: 98mm narrow fit • Memory Fit • Free/Lock 2.0 • Frictionless Pivot • Memory Fit 3D Platinum Light Liner • Skywalk WTR Sole • Dynafit Certified Tech Inserts
DESCRIPTION: The line between all-mountain skiing and freeride touring has been blurring for a while now, and we’ve created the first ever boot to excel in both. A top performer with no compromise: it brings you the legendary feel and skiing power and all-mountain capability of Hawx with the epic natural movement of Backland. a women-specific cuff height and shape, and a breathable, washable liner. Viva la revolution!
BACKLAND FR 109 W
MSRP: $725.00 SIZES: 159, 167, 175 cm DIMENSIONS: 133-109-123 @ 175cm RADIUS: 17.5m @ 175cm
BIG MOUNTAIN POWDER
PRODUCT FEATURES: HRZN Tech • Carbon Backbone • Step Down Sidewall 2.0 • Light Woodcore
DESCRIPTION: The fattest ski in our range of freeride powder chargers for women. We’ve built the Atomic Backland FR W 109 ski for women skiers who rip in powder. It looks amazing, but more importantly, it feels amazing. With a Light Woodcore, fat 109 waist, revolutionary HRZN Tech and Powder Rocker in tip and tail for awesome floatation, the Backland FR W 109 is most at home when it’s waist deep.
BLACK CROWS CHAMONIX, FRANCE
BLACK-CROWS.COM @BLACKCROWS_SKIS #BLACKCROWS_SKIS
Black Crows is an independent French freeski brand from Chamonix. Founded almost 10 years ago by pro freeskiers Camille Jaccoux and Bruno Compagnet, Black Crows was born out of a desire to collide beauty and efficiency into skis. Today Black Crows continues to apply the same philosophy to its development process, creating obsessively design-driven products that are uncompromising in performance and design for discerning freeskiers around the world.
ATRIS
MSRP: $769.95 SIZES: 178cm, 184cm, 189cm DIMENSIONS: 139-108-125 @ 184cm RADIUS: 20m @ 184cm
BIG MOUNTAIN ALL-MOUNTAIN POWDER
PRODUCT FEATURES: Semi-cap construction with step-down • Poplar wood core
DESCRIPTION: We wanted to make the atris more stable at high speed without altering its great handling and playfulness. Our team was successful with this by intervening on three variables: extension of the radius, a softening of the flex and a more progressive heel rise. So, the atris has become more easily handled at speed without altering its ease of handling. the new atris opens the doors of a great ski.
DAEMON
MSRP: $769.95 SIZES: 170, 177, 183, 188cm DIMENSIONS: 132-99-120 @ 183cm RADIUS: 20m @ 183cm
ALL-MOUNTAIN
PRODUCT FEATURES: Semi-cap construction • Poplar wood core • Unique 120cm titanal plate • Weight: 3700g/pair @183.6
DESCRIPTION: Perfect blend of titanal and full reverse camber. A very stable ski which goes in to action easily and efficiently due to the full reverse camber. The tonic effect of the flex is counterbalanced by the full reverse camber and allows the daemon to combine speed, bounce and easy handling.
CAMOX BIRDIE
MSRP: $699.95 SIZES: 156cm, 165cm, 174cm DIMENSIONS: 122-97-110 @ 165cm RADIUS: 18m @ 165cm
ALL-MOUNTAIN FREESTYLE WOMEN’S
PRODUCT FEATURES: Semi cap construction with step-down • Poplar wood core • Carbon/kevlar strips • Weight: 3300g/pair @165.2
DESCRIPTION: Mid-fat, very responsive and tolerant – the camox birdie is the all-terrain queen. An excellent balance between the tip and tail make the camox birdie very efficient in soft snow and the stiff flex under the bindings gives it great grip on hardpack. This mid-fat ski, which is lighter and softer than its unisex avatar, will be your perpetual ally.
At Black Diamond, we build skis for the backcountry. From the beginning, our focus has been on the sublime and natural space where everything is up to you. Our design philosophy focuses as much on the climb as the descent, resulting in real tools that perform in real
