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    AMAZON ISN’T TECHNICALLY DOMINANT, BUT IT PERVADES OUR LIVES

    Jul 21, 2017 3 minutes

    Amazon is already a huge part of many people’s lives. And its $13.7 billion deal for the organic grocer Whole Foods will likely bind its customers even more tightly.

    “It kind of feels like they’re taking over so much commerce in our life,” said Erica McGivern, a Whole Foods and Amazon customer who lives in Seattle, where Amazon is headquartered. “It’s intimidating.” The acquisition could easily hurt both Amazon’s existing rivals and future startups that might one day challenge it. Yet experts don’t believe U.S. antitrust regulators will oppose the deal.

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