AMID WALL-TO-WALL BLOCKBUSTERS, SANDS OF SUMMER ARE SHIFTING
Apr 28, 2017
4 minutes
Does the summer movie season still exist?
It was once an air-conditioned oasis that drew lines around the block of audiences eager for the roller-coaster ride of “Indiana Jones,” the shark bite of “Jaws” and the buzz of a lightsaber. But in a time where the mega-movie business is year-round, that once hallowed season of moviegoing - maybe the quintessential big-screen, popcorn-eating experience - no longer means the same thing.
The summer blockbuster didn’t wilt away. It grew too big to content itself just with just May through August. Studios, seeing open real estate elsewhere on the calendar,
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