THE NEXT BIG THING APPLE WANTS TO SURPRISE YOU Part I
by Benjamin Kerry & Gavin Lenaghan
Feb 16, 2018
4 minutes
There are a handful of cynics that have been hoping for the slow death of Apple since theloss of the company’s founder Steve Jobs in2011. However, what’s worth bearing in mind is the fact that when Jobs introduced the first iPhone back in 2007, he said that it was a device so advanced that it was “literally five yearsahead of any other mobile phone.” Jobs was wrong. In fact, it would take the rest of the industry another eight years to catch up.
With the rise of Android phones now offering designs, capabilities and software that matches the latest iPhones, it might have become almost fashionable to call-out Apple for falling behind of competition. In fact, the tech industry as a
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