‘WE BELIEVE THAT PASSION IS PASSED DOWN THROUGH THE DNA’
A truly noble fibre is luxury made manifest. There is a richness, a suppleness, an opulence to the handle of pure cashmere or vicuña that has a transportive quality, an ability to reassure and empower. When it comes to such cloth, Piacenza is indisputably the last word. The Piacenza factory is nestled in the picturesque steppes surrounding Biella in Italy, and framed by hills that, in summer, explode in a stunning display of floral beauty. It is an apposite setting for the production of such a sumptuous product, a feature not lost on the company’s stewards, Vasiliy and Ettore Piacenza. Speaking to them, it quickly becomes apparent that despite their relative youth (Vasiliy is 34 and Ettore 31), they are possessed of a wisdom and integrity far beyond their years.
