Fast Company

36 FOR LEADING THE BEAUTY INDUSTRY INTO THE FUTURE

From Fenty Beauty’s luminizing foundations to Pat McGrath Labs’ bright eye shadows, Sephora is championing brands with wide appeal.

In the fall, Fenty Beauty—the makeup brand developed by musician and entrepreneur Rihanna—smacked into the earth like a meteor, launching at once in 1,600 Sephora stores across 15

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