Talking Straight
What ad transparency on social media means for brands.
by Sonal Khetarpal
Nov 25, 2017
2 minutes
For a brand, the context in which its ad is placed is a make or break factor. So, when The Guardian, Etihad Airways, Marriott and Verizon, realised that their ads on YouTube were placed next to videos containing extremist content and hate speeches, they pulled out of the
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