What’s Going to Happen to All the Unsold Snapchat Spectacles?
Hundreds of thousands of these glasses will now find out where failed tech products go to die (and sometimes get reborn).
It was only a year ago that New Yorkers were lining up 150 deep to buy Spectacles out of a vending machine. The glasses, which record video for the Snapchat app, had attracted so much buzz that the five-hour line stretched around the block and down into the subway. One tech journalist advised packing “snacks or a thermos of hot cocoa.”
So as far as stunts in artificial scarcity go, it went great. But Spectacles or from, um, —and demand for the $129.99 glasses has not kept up. Not even close.
