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    THE EVOLUTION OF JOHN VARVATOS

    by PRIYA RAO Oct 17, 2017 3 minutes
    Source: John Varvatos (center) backstage at the F/W 2017 runway show

    When John Varvatos launched his eponymous American label 17 years ago, the fashion world was so different it might as well have been the Paleolithic era. “There was no online business out there. Until 2007, there wasn’t even an iPhone,” Varvatos says today from his office in New York City’s Flatiron District. The room is filled with rock & roll memorabilia: platinum records from Alice Cooper; moody black-and-white Jimi Hendrix

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