Business Today

Bots Rise

How much can companies rely on bots?

Brands and businesses are increasingly using chatbots to connect with their customers either for customer care or marketing. Gartner predicts that AI technology will become pervasive across software products and services by 2020. It will be among the top five investment priorities for more than 30 per cent of CIOs.

Today, brands are letting bots answer customer queries over chats, 24 hours a day, seven days a

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