The Steady, Irresistible Call of Instagram’s Rare-Book Dealers
For the past couple of months, I’ve found myself teetering dangerously on the edge of a new and almost certainly expensive obsession with rare books. Blame Instagram.
As social-media platforms go, Instagram is the flashiest, the least reliant on text, and by far the most brazenly commercial, where it’s an open secret that every account past a certain audience threshold has long since been infiltrated by product placements and corporate-engineered hashtags. None of which is an obvious match for the literary world. But that all changed for me when I came across a group of rare-book dealers who use the platform not just to show off their wares, but also to sell them directly to
