Luxury's new face: Wrap your head around the trendiest in India today
Experience over acquisition. Emotion over intellect. Personalised over pricey. The nature of luxury has changed as the consumer becomes more demanding.
by Prachi Bhuchar
Oct 19, 2017
3 minutes
When it comes to luxury, we have come full circle. In the early 2000s, when luxury brands were just entering India and were excited at the prospect of hooking the new customer, the logo got a life and voice of its own. The more conspicuous a brand was, the more attractive it seemed and more apt to represent the notion of luxury. This was followed by a period where it was all about handmade, bespoke, superior craftsmanship,
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