The Cozy, Overcrowded, Keg-Filled Future of Work
The ethos of togetherness promoted by companies such as WeWork is essentially a bet on explosive population growth in the world’s metropolises.
The United Nations projects that, by the year 2030, roughly 1 billion more people will be living in cities than do now. As of last year there were 31 cities with more than 10 million residents, and in about a decade, there will be 41.
These demographic trends are a source of fascination for urban and . Others, however, see a clear business opportunity. Adam Neumann, the CEO of WeWork, a firm that rents out office space and apartments, puts it this way: “We don’t have enough room.”
