Why the New iPhone Is So Important
As Apple unveils the latest version of the most successful consumer product of all time, two charts show the critical juncture the company faces.
The iPhone is the single most successful consumer product of all time. It’s generated $762 billion of revenue for Apple, the most valuable company listed on the American stock exchanges. It has made Apple, more or less, the iPhone company.
And the model that the iPhone established——is “.” All of which which makes Tuesday’s upcoming announcement of the next generation of the phone an
