The Guardian

Stock photo stereotypes are shifting, but the typical woman is still young, skinny and white

The pictures sourced from photo libraries are a fascinating snapshot of the zeitgeist – from hooded hackers to selfie-obsessed millennials. But these images don’t just reflect culture, they can help shape it
‘It really feels like an image about power; about freedom …’ Photograph: Jordan Siemens/Getty Images

I want you to picture a half-naked skinny young white woman lying on a towel and staring into the camera with glazed eyes. Back in 2007, this was the top-selling image for the search term “woman” from Getty Images’ stock photo library.

You can stop imagining that half-naked woman now. Picturing women in a state of undress is no longer the done thing, you see. At least not in the world of stock photography. The image most often chosen by the media and marketers for the term “woman” in 2017, according to Getty, is of

You’re reading a preview, subscribe to read more.

More from The Guardian

The Guardian8 min read
PinkPantheress: ‘I Don’t Think I’m Very Brandable. I Dress Weird. I’m Shy’
PinkPantheress no longer cares what people think of her. When she released her lo-fi breakout tracks Break it Off and Pain on TikTok in early 2021, aged just 19, she did so anonymously, partly out of fear of being judged. Now, almost three years late
The Guardian4 min read
‘Soul-shattering’ Prophet Song by Paul Lynch wins 2023 Booker prize
Irish author Paul Lynch has won the 2023 Booker prize for his fifth novel Prophet Song, set in an imagined Ireland that is descending into tyranny. It was described as a “soul-shattering and true” novel that “captures the social and political anxieti
The Guardian7 min read
Gwyneth Paltrow: Is Her Life A Work Of Performance Art?
Ripping to shreds Gwyneth Paltrow’s Goop gift list has been a media preoccupation for years now, to the point that the website even titles it, “The ridiculous but awesome gift guide”. Still, even those not driven by well-documented animus towards Pal

Related Books & Audiobooks