A new advertising tack for hospitals: IBM’s Watson supercomputer is in the house
IBM's Watson supercomputer is attractive to some hospitals because its cachet is a lure for cancer patients, who boost their bottom line.
JUPITER, Fla. — There’s little evidence that IBM’s Watson supercomputer can correctly identify the best cancer treatments for a patient better than doctors do on their own. So why are hospitals around the world buying Watson for Oncology?
One answer can be seen here in this Florida beach community, where a local hospital ran a until last month trumpeting Watson. It opens with a man lying flat on his back, ready to enter a scanner, with upbeat piano music in the background. Seconds later,
