The Atlantic

How to Win Friends and Stigmatize Nazis

Businesses are right to fire people with heinous views. But it's important to do so under a well-defined framework.
Source: Justin Ide / Reuters

Over the weekend, members of the Ku Klux Klan, one of the deadliest terrorist organizations in United States history, gathered for a rally in Charlottesville, Virginia. They marched alongside Nazis, the self-proclaimed heirs of murderous racists who killed many millions, to express shared regard for Robert E. Lee, who led a traitorous army under the Confederate battle flag in defense of a slave state. In the days since, some of the men who participated openly have been outed by anti-racist activists.

What now?

My colleague Gillian B. White gave a cogent overview of the issues surrounding a campaign to cost them their jobs in her piece “Is Being a White Supremacist Grounds for Firing?”

As she summarized the stakes:

All of these cases indicate that there is real pushback against the trend that my colleague Matt Thompson described over the weekend: that white supremacists feel increasingly comfortable expressing their views in public fora. This is certainly true, but apparently they can't do so with impunity: The hoods may be off, but the torchbearers may not have jobs to come back to on Monday. The efforts to push employers to fire the offending employees are an example of how the public—but, importantly, not the government—can strengthen the norms against these ideas, attach a stigma to them, and try to move society away from them.

Of course, the consequence of this dynamic is that taboo political ideas of all stripes can lead to workplace sanctions. While

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