Why Hollywood Should Pay Attention to <em>Dunkirk</em>
Christopher Nolan’s war epic will be rolled out nationwide in 70-millimeter projection, which could be an intriguing answer to audiences’ declining interest in 3-D.
Over the last decade, Hollywood has tried to come up with new fixes for a fundamental problem: Fewer people are going to the, with actual ticket sales last year since the 1920s. There are a lot of ways for studios, and theaters, to cover for that revenue loss—raising ticket prices, serving food to customers at their seats, offering more comfortable armchairs for a premium. One nightmarishly synergistic strategy is a , recently announced by Warner Bros., which will try to further capitalize on the marketing potential of all its family films.
