TIME

Milestones

In 1988, TIME called Ailes “the dark prince of negative advertising”

Roger Ailes

Shaper of partisan politics

ROGER AILES, WHO DIED at 77 on May 18, days after a fall at his home, will be remembered for grasping earlier and better than anyone else cable television’s great power to shape the popular perception of politics, and to cultivate and monetize grievance.

His signal achievement in that particular area

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