Creativity Makes You Seem More Attractive
… but it seems to work better if you’re a man.
Dos Equis’s most Interesting Man in the World ran a marathon just because it was on his way, is both left- and right-handed, and is fluent in all the world’s languages, including three that he alone speaks. The character was, until recently, played by a 70-something, little-known actor named Jonathan Goldsmith, whose earlier claim to fame was selling waterless car-wash products. And yet he—or at least his persona—was undeniably enticing.
According to a new paper published in , the appeal of average-looking Interesting Men, both real and fictional, might be all in their interestingness.
