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  • The Atlantic

    The Jordanian Airline Making Money Off the Laptop Ban

    How trolling Trump became a marketing strategy
    by Alice Su Mar 25, 2017 5 minutes
    Source: Ali Jarekji / Reuters

    Walk into the offices of Memac Ogilvy Advize, an advertising firm on the third floor of a car rental building in a business district of West Amman, Jordan, and you’ll be greeted with an immense black-and-white photo of Donald Trump’s face. The red cursive text printed across it reads: “We Trumped the awards.”

    The sign sits behind a reception counter boasting a large trophy won at the Dubai Lynx 2017, an annual advertising competition where Memac Ogilvy won the Grand Prix for PR (a first for any Jordanian agency) along with four other silver and gold prizes, for trolling Trump in their ads on behalf of Royal Jordanian Airlines.

    Royal Jordanian, the once-obscure national carrier of the small desert kingdom of Jordan, has been

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