The Atlantic

As Uber Melts Down, Its CEO Says He 'Must Fundamentally Change'

The ride-sharing giant’s full-blown PR crisis is getting worse.
Source: Kim Kyung Hoon / Reuters

It took eight years and at least as many back-to-back-to-back-to-back controversies to break Travis Kalanick.

After a stunning month of scandals at Uber, Kalanick, its founder and CEO, sent an emotional and uncharacteristically apologetic memo to his employees Tuesday night. “This is the first time I’ve been willing to admit that I need leadership help,” Kalanick wrote. “And I intend to get it.”

Uber has always been controversial, but never like this.

Kalanick’s message came hours after a video surfaced that showed dashboard-camera footage of him arguing with an Uber driver who had just given him a ride. In the video, Fawzi Kamel, who gave a recording of the conversation to , tells Kalanick that he and other drivers suffered as a result of lower fares for riders. “People are not trusting you anymore,” Kamel tells Kalanick. “I'm bankrupt because of you... You changed the whole business. You dropped the prices.”

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