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  • Fast Company

    Amazon Gets Physical

    THE E-COMMERCE GIANT IS NOW FULLY ENTRENCHED IN THE REAL WORLD. HERE’S WHERE.
    by Kim Lightbody Feb 13, 2017 2 minutes
    At the Amazon Go store, set to open to the public in Seattle this year, customers will be able to simply walk off with merchandise. (Their accounts will be billed automatically.)

    TECH HARDWARE

    Kindle: Popular for a decade and currently in its eighth generation, the e-reader continues to have few rivals (mainly Barnes & Noble’s Nook and Kobo).

    Fire OS devices: The company’s Fire TV set-top boxes and Fire sticks (cheaper, pared-down versions of

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