PIVOTS THAT PAID OFF
Ten companies that found big success after a major transformation
1 Wrigley
Soap seller William Wrigley Jr. switched to hawking baking powder in the late 19th century. To drum up business, he gave away chewing gum, and eventually he realized that customers were more excited about the freebie. The gum stuck.
The payoff: Now a Mars subsidiary, Wrigley is the world’s largest
