Fast Company

The class clown expands his audience

In character Unlike earlier social media personalities, Labranche sees his cohorts as actors, above all: “We’re playing roles in our videos. We’re not playing ourselves.”

Jerry Purpdrank

Name

Jerry Labranche

Age

22

Audience

Facebook: 3.4 million; Instagram: 3.1 million; Vine: 9.3 million

Specialty

Sketch comedy

Recent hit

A frenetic parody of Apple enthusiasts’ horror at the lack

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company2 min readPopular Culture & Media Studies
Finding Your People
THE DESIRE TO FEEL SUPported, included, and in community with others, online or IRL, is universal. But many huge social media apps today seem more adept at making users feel on the outs—or worse. Algorithmic and content-moderation changes at X (forme
Fast Company2 min readRobotics
Automating Dirty And Dangerous Work
THERE'S A long history of robots taking jobs that humans resent, resist, or outright fear. But a new crop of bots is tackling tasks that even machines might calculate to be out of their theoretical comfort zones. Gecko Robotics has been deploying its
Fast Company1 min read
39 sol De Janeiro
The company has also stayed true to its global audiences' tastes, proving wrong those who warned early on that its scents were too sweet and would turn off premium customers. “Authenticity is our approach to everything,” says founder and CEO Heela Ya

Related Books & Audiobooks