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  • TIME

    Why a seemingly perfect attack on Trump missed its target. At least for now

    by Joe Klein Jun 04, 2016 3 minutes

    “WINNING THE NEWS CYCLE” IS ONE OF THE MORE ODIOUS concepts in American politics. It is a recent media invention that rewards superficiality and punishes substance; it is, at best, a nano-measurement of micro-momentum—but anything measurable is news, and therefore easier to cover than subjects that may require actual thought. Which makes it perfect for Donald Trump. He uses the daily contest brilliantly, with an almost demonic perversity. He almost always wins the day. Trump understands that even

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