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Alex Renford
Alex Renford writes for founders who prefer building to pitching. A longtime operator and advisor to founder-led companies, Alex focuses on practical systems-pricing discipline, le...view moreAlex Renford writes for founders who prefer building to pitching. A longtime operator and advisor to founder-led companies, Alex focuses on practical systems-pricing discipline, lean operations, and cash-flow management-that let small teams grow on the money they actually make. His work champions independence over hype, clear unit economics over vanity metrics, and compounding through deliberate reinvestment. Drawing on years of hands-on experience across technology, services, and niche retail, Alex brings a builder's eye to strategy and an editor's ear to clarity. He believes constraints are a feature, not a flaw-and that businesses grown from profits tend to endure.view less
Books by Alex Renford
Profit-Driven Growth - How to Scale Your Business Without Investors or Debt